Scientists at Dongguk College Propose a Community Impact-Based Model That Improves Small business Intelligence


It makes use of the affect-primarily based social trade and two-step move of facts theories to accumulate dependable person facts

SEOUL, South Korea, Feb. 3, 2023 /PRNewswire/ — There is a will need to increase the quality of user information for creating effective company selections. To this stop, scientists in Korea propose a community impact-centered reasoning product that directly collects significant details by making use of the impact-centered social trade and two-move move of data theories. The design can improve organization intelligence and aid significant info evaluation.

In the age of huge facts, companies are ever more employing organization intelligence—collecting, analyzing, and using consumer data—for choice-building. It has been produced feasible by way of social media platforms and technological improvements, which permit effortless info accumulation and storage at low charges.

The usefulness of business enterprise intelligence depends on the high-quality of information. Significant facts has a great deal of sounds, and only meaningful inputs can lead to meaningful outputs. Consequently, trustworthy consumer knowledge is essential. The existing techniques to increase the trustworthiness of presently gathered data, even so, are not successful.

To address this challenge, Dr. Kihwan Nam, Assistant professor of Administration Details Devices in the Organization College of Dongguk University, Korea, and his colleague have just lately presented a new theoretical model that secures significant details by enhancing info dependability for the duration of the collection phase. Their review reporting the model was made readily available on line on 1 June 2022 and printed in Volume 205 of Expert Methods With Applications on 1 November 2022.

“The model, based on the community result, applies each the affect-dependent social exchange concept and the two-step move of information and facts idea. In it, initially, a user evaluates and recommends a item to a group. Its advice array relies upon on the user’s affect. The user, conscious of their impact, will attempt to increase it by having constructive feedback from the group, thus performing as an ‘opinion leader’ and making knowledge that reliably indicates well-known items,” explains Dr. Nam.

The researchers verified the effectiveness of their reasoning model by amassing person facts from an online media articles system and implementing the product to its suggestion system. They identified that its performance—data good quality and person satisfaction—improved two to five situations. That led to an upsurge in the variety of customers on the platform.

Dr. Nam is hopeful about the long term opportunity of their perform. “It demonstrates theoretical, complex, and simple features of trustworthy details assortment, making it worthwhile for businesses. Not only will our proposed product greatly enhance small business intelligence, but it will also help extract significant facts for a variety of other programs involving huge facts evaluation.”


Authors: Nohkyum Kyeong1, Kihwan Nam2

Title of authentic paper: Mechanism style and design for details trustworthiness improvement by means of community-centered reasoning product

Journal: Skilled Systems With Programs


*Corresponding author’s e-mail: [email protected] 
*Corresponding author’s home site: https://internet

About Dongguk University

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About the author

Kihwan Nam is an Assistant Professor at the Administration Info Devices, Company University, Dongguk College, and Adjunct Professor at the College or university of Organization, Korea State-of-the-art Institute of Science and Technological innovation (KAIST). His exploration interests include things like Quantitative Marketing, Recommender Process, Big Info Analytics, Data Mining, Statistical Evaluation, and Apps of Device Discovering and Deep Studying in Business enterprise Analytics and Econometric Model. He is also a knowledge scientist. In addition to his educational investigation, he is producing a optimistic contribution to the two academia and marketplace by effectively carrying out different assignments in a huge international organization.

Get in touch with:
Jiyoung Choi
82 2 2260 3067



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