ISPs and electronic businesses get competitive intelligence with KMI
Kentik, the network observability enterprise, declared the start of Kentik Marketplace Intelligence (KMI), a new product that presents internet company providers (ISPs) and electronic organizations a way to navigate and interpret the international online ecosystem. With KMI, buyers achieve competitive intelligence to benchmark how their community stacks up from some others, create price-lowering peering associations, realize the most broadly connected providers in various geographies, and prospect for new gross sales chances.
“The start of Kentik Current market Intelligence comes from common need. For way too lengthy, ISPs have relied on a mix of oral custom and the handbook course of action of crunching wide amounts of routing-desk data to test to comprehend how networks link to each and every other,” said Avi Freedman, Co-founder and CEO of Kentik. “KMI is the swiftest, least difficult and only commercially accessible solution to give an out-of-the-box, international knowledge of the internet ecosystem.”
“As the world’s number 1 ranked IP backbone, Kentik Industry Intelligence supplies us with an effortless-to-check out, up-to-date and in-depth comprehension of worldwide IP site visitors flows for our key marketplaces,” said Mark Currier, World Item Supervisor at Arelion. “KMI delivers the ability to independently review and validate our network connectivity and features useful sector insights which aid our day-to-day determination-building.”
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The advantages of KMI for engineering, advertising and marketing and revenue groups consist of:
- Benchmarking against competitors and the web: Monitor how competitors’ rankings are evolving. See which company providers connect to the most client networks in any industry. Get alerts when there are changes to relationships.
- Value-cutting down, data-driven peering and interconnection selections: Learn about clients, vendors and peer relationships of any autonomous method (AS) in any nation to support network enlargement and interconnection.
- Prospecting for new income opportunities: Recognize competitors’ buyers in any marketplace, which includes no matter if or not they’re critically dependent on a one upstream service provider.
- Current market growth: Understand the attain and relative sector share of every single autonomous method range (ASN) throughout geographies of interest. Sector community connectivity centered on aim ranking info in a geographical market place.
KMI processes hundreds of hundreds of thousands of BGP routing bulletins every day and classifies AS associations into peering and transit. As a final result, KMI people can recognize the relative sizing of vendors, friends and clients for any AS in any geography. The information and facts is introduced in effortless to interpret rankings and charts.
Some of the prime networks and premier online-website traffic carriers across many geographies incorporate: Arelion (formerly Telia Carrier), Cogent, GTT Communications, Hurricane Electric, Lumen, NTT The usa, PCCW World wide, Tata Communications, Telecom Italia Sparkle, and Zayo.
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