When it comes to marketing on social media and through the internet, it’s important to have a personal connection with your potential clientele. One of the worst things you can do in digital marketing is giving your customers the idea that your company is stoic and corporate rather than friendly and inviting. Here are just a few tips on connecting with your customers through your digital marketing campaign.
Know Your Audience
An essential part of connecting with your customer base is knowing your audience. Knowing your target audience is key for three reasons:
- Ensuring the proper content tone
- Knowing what is going to make the biggest impact
- Avoiding PR disasters
For example, if your company primarily targets Cherokee NC golf courses as clientele, you’ll want to figure out what kind of business tone they have on their own site, or what their particular mission statement is for their company. If your content is impersonal and doesn’t seem to relate to anything that your customers would view as important, then it’s honestly a waste of your time and resources. In social media marketing today, what seems like a creative ad idea might actually be misconstrued as insensitive or dull, so consider developing a clear idea of who you want your marketing campaign to focus on, and what you’re hoping to accomplish. This is a great way to avoid potential misunderstandings and land on ideas that really connect with your specific customer base.
Whether you’re responding to an online review or to an individual’s comment on a social media platform, strive to develop a personalized experience between your company and the customer. If you are providing a physical product, customized packaging with your company logo can go a long way to improving customer perception of your product, while digitally-based companies might benefit from experimenting with online chatbots or ways that customers can easily reach out with questions and concerns. Whatever you do, making sure that your company is approachable and flexible with individual needs and experiences can give your company a personal advantage over a dull and mechanical competition.
Whatever company model you’re running, there is no question that digital marketing is an essential part of success. By knowing and catering to your target clientele, you will improve overall customer satisfaction and increase the positive perceptions of your business. Remember, your customers are your most important asset, so making sure that your social media marketing and online content is unique and targeted towards your audience gives your clients the personal connection they need to stay loyal to your company in the future.