What is Digital Marketing? | A Digital Marketing Guide

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What is digital marketing?

Digital marketing is the process of publishing online marketing communications, promotions and digital advertisements. Often, these online marketing efforts are targeted, sometimes paid for, and may double up as direct digital sales alongside product or service promotion.

How to do digital marketing

To implement a digital marketing campaign you’ll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or other relevant digital marketing materials for your target audience.

Once you’ve designed these, you can develop and publish them to reach your customer across any device or channel which receives digital formats: websites, apps, search engines, email, social media, and hardware-wise phones, desktop, laptop, billboards, tablet, or smartwatch. 

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