SEO, or search engine optimization, is the process of making your website more visible in search engine results by making it more attractive to Google and other algorithms that evaluate its content. A business’s marketing budget also depends on the Average Transaction Value (ATV) or Customer Lifetime Value (CLV) they get. If they have a high ATV, they will likely have more budgets for SEO. This will make it easier for you to justify your SEO agency.
Below are the pros and cons of SEO:
Now we discussed the pros of SEO are given below:
● Affordability of SEO content
In the long run, SEO is much more affordable even if you use a digital agency or other external sources to develop your content. Once this content is created and uploaded, it’s free – you don’t pay every time a visitor clicks on your site.
● SEO stability
Once you pay for your SEO content, it will continue to serve you as long as you have it online. This means it will continue to drive traffic for years to come. You essentially own that lane instead of renting it for a period, which means it’s easier to anticipate and predict.
● Authoritative for the best content
SEO is more than just advertising. SEO content’s best practice is to solve your customers’ problems, show them how to use solutions and services, and inform them about relevant industry news. This builds credibility with your audience and helps people recognize your brand as a trusted source, not just another sales pitch.
● Flexible payments
Paid ads have a very limited target that is limited to the people at the very top of your sales funnel. However, SEO content can target consumers at any stage of the sales funnel, helping to guide people through the process and drive those all-important conversions.
Now we discussed the cons of SEO is given below:
● Time required to display results
SEO is about constant volume over time. You can’t post one blog a week for a month and expect your ranking to be at the top of every search results page. It’s a slow burn that delivers long-term results because it takes time to meet all 200 Google ranking factors to the algorithm’s satisfaction.
● Focused on expertise
Not all content ranks well and some can even get you penalized, so you need people with the right stuff to promote your content. There are no shortcuts in SEO, and if you want to stay on Google’s good side, it’s best to let the experts develop and implement your strategy.
● Evolve with AI technology
Google regularly updates its algorithm based on its strategy, which means your SEO strategy should continue to evolve as well. As of 2021, for example, Google has been working to penalize websites with spammed links and is now proposing changes using AI technology to impact product reviews and the site experience.
We can consider SEO tools to optimize your website for search engine rankings. Therefore, SEO can be considered a great source of web traffic for most websites.